First Quiz

 Emotional Design: Why We Love (or Hate) Everyday Things by Donald A Norman. 

              In Norman book Why We Love (or Hate) Everyday Things, he represent  that the emotional side of design may be more critical to a product success that its practical elements. His fundamental thesis is that attractive products work better. He contends that beautifully designed products  make people feel good, which in turn makes people open up and be more creative and mature enough to find solution to their  problems. Things to include the role emotion play in consumer purchases. According to Norman people making  decision  is dependent on two emotions or the mind of the conscious and subconscious.

               Norman suggest that there are  have three level of design, the first is “visceral” appearance well designed products tend to evoke positive emotion in consumer. Visceral design is design that appeals to our most  basic instincts, instincts that prefer things like primary colors sweet tastes, round smooth objects and smiling faces. Visceral level which embodies the sensory aspect about how things look, feel, smell, and sound. Visceral design elicits immediate and powerful responses that are involuntary and subconscious. Viscerally well designed product tend to evoke positive emotions in the consumers. In visceral design for the product, manufacturing output is must good and the good management design will get response from the user. This is because the people always want something better and more beautiful. Not only physical appearance but also is something that is important for a designer. In this case, the designer must perform a survey to make improvements or new innovation to an addition product price also affect consumer’s mind. If a product is expensive, consumer are become difficult to buy, but if the product is cheap does  not become obstacles to the buyer. So at this stage, product designers must be concerned with the environment and marketing background. Designer also need to design and attractive product that can attach to please users

           The second level is “behavioral”   in  which users from their perceptions through the use of certain products. Behavioral is the relationship base on fun or effectiveness or repeated interaction .  Products performance is paramount, and so designer must ensure that the products is easy to use and that the functionality of the product is easily decipherable. Norman suggests that good behavior  design must be an integral part of the design process from the beginning.

             Third is the “reflective” is the  extent to which the product has meaning for the consumer, it contributes to how the user  maintain a sense of identity through the use of nature product from time to time. Marketing plays a big role in combining the element of design in reflected in the product. The reflective dimensions describe what is reflected in consumer products in term of self image or individual satisfaction.Level three is used in product design. So, to the extent that such products will attract users.  However the human response to the matter of  complex everyday world which is determined by various factors. Every level is as important as the other , but each requires a different approach by the designers.    

   Although Norman  doing a good job for providing unified theory to include product design all three levels, the appeal to meet the emotional needs of the user is not really new to marketers. Similarly, the design concept reflects, starting that the object of human life is more of material possession alone, is not new to the marketing literature. The idea that “we what we have” been very well articulated by several scholars of consumer behavior. Dimensions to describe what the product evokes in the consumer interm   of self-image or individual satisfaction. Norman’s analysis of design element in product such as computers and watches will pique interest many reader, not only in design and technology. He also explores how music and sound both contribute negatively or positively to the design of electronic equipment, such as mobile phone rings or beeps “ Engineers wanted to signal that some operation have been done….The result is that all of us equipment beeps at us”. Theory Norman about how robots will interact with human and important job they will do attract, but weight down the already complex text. Even though the designers can design a good product for technology useful, but there still unable to satisfy everyone. This is because each person has different needs and want. We really do not know what is absolutely necessary, for the activities of a person and what people want and needs.  

 In conclusion, people and product are interdependent. If a product is useful and of interest. People will always try to get and have it. For example, the mobile phone is more and more sophisticated and is in touch with the times. All actions are controlled by three aspects: the visceral, behavioral and reflective. Three of this level is the cause of why people will love and hate the product and related matters in human life.     

THE AESTHETIC EDUCATION OF MAN,

1794(LETTER 1 UNTIL LETTER 5)

          In the letters by Friedrich  Schiller, his would present the research about beauty  and art. It is the better part where the matter cannot escape from the human moral nature. He gives the basis for his doctrine of art, an indicates clearly and persuasively his view of the place of beauty in human live. In my opinion, according to the issues “With regard to the ideas which predominate in the practical part of Kant’s system, philosophers only disagree, whilst mankind, I am confident of proving, have never done so”. Schiller thought  that  philosophers like to submit to their own shortcomings rather than staying on a borrowed power and foreign support. “Like the chemist, the philosopher finds synthesis only by analysis, or the spontaneous work of nature only through the torture of art” .For the view I understand that everyone can analyze the problem through their respective areas of work to determine the purpose in life. As the author says “moral experience can be applied with greater truth to the manifestation of “the beautiful”.

          In the second letter, Schiller discussed and talk about freedom. Everyone should have the freedom and right to speak . But he doubted if he could use the freedom given to him. The issues is “It is equally incumbent on use to be good members of own age of our own state or country” on this issue which men have to spend his life for himself as much for the country. But in this problem ,man should also be given the freedom to talk about their thoughts and what they think. He was afraid of the interest that is buildings the world will not involve themselves with the most perfect art, that people will be more concern  about the status and position from the quality. In the word of author “ For art has to leave reality, it has to raise itself bodily above necessity and neediness; for art is the daughter of freedom, and it requires its prescriptions and rules to be furnished by the necessity of spirits and not by that of matter”, where because of the art ,freedom of speech more easily done.

           On the third letter, “ Man is not better treated by nature in his first start than her other work are”, man must know whether shackled or not. Man should be a leader and their lives should not controlled by anyone. Man cannot act for themselves in their first appearance to their  features acting for them, rather that their free intelligence. “Thus, when arrived at maturity, he recovers his childhood by an artificial process, he founds a state of nature in his ideas, not given him by any experience, but established by the necessary laws and conditions of his reason, and he attributes to this ideal condition an object, an aim, of which he was not coorgnise ant in the actual reality of nature.”When he reached maturity he will recover his childhood and he will give his own choice  he did not before and than can proceed as if he had come back with a clear  vision and determination of free. It would seem that the physical character simply must be separated from moral freedom, that it is mandatory to adjust the container with the law and both dependent each track , it is desirable to remove the former is far from the matter and bright the relatively closer to him. The physical and moral paving the way for the transition from the energy authority solely to the law, without preventing the development.

         Next, accordingly if they want to depend on human moral behavior as a natural result this behavior should be a character, and he must be led by nature impulse to course of action as the only and often can get moral decision. But the human will be perfectly free between inclination and duty, and need to be physically fit in as a disciple in this magisterial personality. We know people who will always remain uncertain, and do physical force can change their personality. Schiller have told he admit that in a one side estimate from the point of view of morality this difference vanishes, for the reason is satisfied if her law prevails unconditionally. He will feel satisfied if the moral view of  society has changed and the law also exists unconditionally in favour of certain parties only because it is something that is not fair in life. Everything should unite fo freedom to get the harmonies in life.

               “The child of nature, when he breaks loose, becomes a madman; but the art scholar, when he breaks loose, becomes a debased character”. Art  is a very beautiful. In fact a matter that must depend on ourselves to go to whether to go to wards goodness oe evil. Art is one of the best ways to express ourselves and express themselves with art. The world without humanity and sympathy will not have love and get a freedom in live.